Helping you CREATE successful online products

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PRODUCT MANAGEMENT INCUBATOR TRAINING™ DETAILS

Discover product strategy

Discover

What will be covered in 'Discover' phase of PMIT?

We will start this session by assessing the various aspects of ‘Product Idea’. You can expect the following topics to be covered during the session:
 
  • How to capture Product Idea – Bring it from 30,000 ft. down to a ‘Product Concept Model’
  • How to understand the Customer – Needs, Wants, Persona and Buying behaviour
  • How to analyse Competition - Product features, pricing and brand presence
  • How to assess Market – Its economic conditions, challenges and stage
  • How to establish Business Drivers – Product vision, mission and drivers
  • How to build a Product Strategy – Build business case to share with product sponsors

Design

What will be covered in 'Design' phase of PMIT?

Once the ‘Discover’ piece of the product is in place, we can start to design the product - through visuals, architecture and design blueprints. You can expect the following topics to be covered during the session:
 
  • How to build a Product Architecture – Features, functionalities, entities etc.
  • How to map out User Journeys – New users, paid customer, buying journey etc.
  • How to conduct Product Analysis – Understanding content, taxonomy, data and analytics
  • How to sketch Wireframes – On Paper, using Balsamic, using Axure
  • How to create Product Storyline – Scenarios and wireframes in an end-to-end journey.

Define

What will be covered in 'Define' phase of PMIT?

After we have the initial ‘Design’ idea on paper, it is time to start defining the product’s functionality in detail. This will help the production/development of the product. You can expect the following topics to be covered during the session:
 
  • How to build the Product Backlog or manage & expand an existing backlog
  • How to prioritise Product Requirements
  • How to layout Product Roadmap and define MVP (Minimum Viable Product)
  • How to write User Stories – SMART, DEEP, INVEST

Deliver

What will be covered in 'Deliver' phase of PMIT?

The last phase of product management is getting ready to ‘Deliver’ the product. You can expect the following topics to be covered during the session:
 
  • How to manage AGILE process – SCRUM, KANBAN or LEAN
  • How to liaise with SCRUM roles: Product Owner, Scrum Master, Development Team
  • How to master the Human Elements of product development – 6 human needs
  • How to build and run a Fully Functional Team – human archetypes & personalities
  • How to Launch the product successfully
  • How to work with Technical team members being a non-technical product manager

Who Will Benefit from This Training?

This training is for you if:
  • You want to learn new tools & techniques to apply on your product.
  • You are involved across the full range of product activities – be it strategy, analysis, design, marketing, launch, technical discussions, customer relations, or sales.
  • You looking to increase your product's profitability.
 
Following roles would benefit the most:
  • Product Owners / Managers
  • Business Analysts
  • UI/UX Designers
  • User Researchers
  • QA / Testers
  • Agile Coaches
  • Scrum Masters
  • Marketing Team
  • Development Team

Onkar Singh Lohtham

Who is the Trainer?

The PMIT™ training team is led by Onkar Singh Lohtham - Founder & CPO of Product Hub Hob (PHH) with over 15 years’ experience in product management.
 
He is one of the most innovative and experienced agile practitioners and trainers in the world. He has helped organisations build £multi-million products/services & win awards. His passion lies in training on ‘how to’ implement unique road map & commercial strategies, manage complex backlogs and lead multi-product agile teams from inception to launch. Onkar has worked across global locations like London, New York, Amsterdam, Dublin, Delhi, and Hong Kong. His domain experience includes Publishing, FinancialServices, Fashion, Commodities, Online Recruitment & Digital.
 
Onkar has researched on 18+ live projects to create these models, tools & techniques, which he would be sharing in the training. He aims to be a pioneer in combining the 'Art' and 'Science' of product management that would increase product's profitability. He regularly blogs on product management, speaks at agile events & conducts corporate training in London & New York.

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HOW WILL WE TRAIN YOU?

Step
1

2-HOUR NEEDS ASSESSMENT

We meet with you to understand your teams' current practices and training needs, and tailor the training specifically for your product and industry vertical.

Step
2

3-DAY TRAINING

We present you the first training focused on 'How to Do' product management in 8 steps, delivered in an intensive, fully engaging format.

Step
3

4-WEEKLY SUPPORT

We offer you 4-weekly follow-up support to review adoption, work through any doubts or implementation challenges, and connect with the community.

LET'S HAVE OUR FIRST DISCUSSION

We know it's difficult to summarise the business challenge around your existing product or the new product idea you are working upon without knowing how, when or exactly where we could help you.   Just send us your details and the business problem that's troubling you the most today. We will schedule a discussion and help you immediately

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